In conflicts worldwide, gender-based crimes often go unaccounted for. The Gender Persecution Observatory aims to change this by consolidating and analyzing data on gender-based harms in global conflicts, raising awareness to foster justice for survivors and sustainable peace.

The Institute for Gender, Law and Transformative Peace at CUNY Law partnered with 8 Point Studio to brand and structure a platform to share the Observatory’s groundbreaking work and grow engagement.

Through strategy sessions, we clarified the mission, messaging, and goals. A clean, distinctive circular logo was created, with converging lines symbolizing the strength derived from collective witness. The circular form resembles an eye, emphasizing the act of observing and documenting crimes.

A balanced, legible typeface with sharp serifs reflects the seriousness of the Observatory’s content. A unique visual system features colored dashes reminiscent of the logo, interacting with photography to represent layered data and the resilience of survivors. Portraits convey strength over victimhood, avoiding gender-based clichés. The palette combines dark navy with vibrant accents of yellow, peach, and electric blue, creating urgency without heaviness.

A key achievement was designing an interactive digital mapping system and user-friendly website interface. This system organizes critical information from global gender justice experts, enabling visitors to explore complex data, learn about affected countries, and take action against gender-based crimes.

Our work ensures the Observatory’s mission is presented with clarity and impact, empowering its global audience to advocate for accountability and change.