Brand development for Quona.
Quona is a leading venture capital firm investing in fintech innovators reshaping financial inclusion in emerging markets worldwide. Quona has over 47 active portfolio companies and $4.3 billion equity raised and needed to elevate their brand identity to match their growth and stature. The 8PTS team implemented a full rebrand recognizing the need to reflect confidence, authenticity, and their future-forward approach. We helped Quona distinguish itself from a growing crowd of impact-focused firms and lead with the confidence and authenticity stemming from their deeper legacy in the impact space. The new brand leans into the team’s deep pioneering experience with impact and authentic global reach (the Quona team speaks a combined 16+ languages, including “fintech”).
The new Quona logo sports a bold, modern, customized “Q” that appears open and in the process of being drawn. The logo, along with new custom city skyline art, symbolizes Quona’s focus on constructing inclusive fintech frameworks for future growth in emerging markets. The new primary color palette consists of a hip, contemporary green and bright light blue combined with warm grays that portray Quona as forward-looking, optimistic and grounded. Confident, documentary style photography features diverse entrepreneurs embracing mobile technology as it ushers them into the future. Founder photography has been curated to appear strong, warm and candid. Custom photographic backgrounds reflect specific global locations in emerging markets and support the idea of “Fueling global fintech” embodied in the new tagline. The new brand has helped Quona position itself as an authentic, inclusive leader in the impact investing and fintech space.
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8PTS flawlessly executed a new brand for Quona that pulls us into the stratosphere. I could not be happier with the results.”