Quona is a leading venture capital firm investing in fintech innovators reshaping financial inclusion in emerging markets. With over 47 portfolio companies and $4.3 billion equity raised, Quona needed a refreshed brand identity to reflect its growth and leadership.

8 Point Studio led a comprehensive rebrand, creating a more confident, future-forward identity. The previous branding—soft greens, yellows, and a complex logo—failed to convey Quona's authenticity and impact legacy. The new identity highlights Quona’s pioneering experience, global reach and position as a leader in the impact investment space.

The tagline, “Fueling global fintech,” underscores Quona’s mission to empower financial inclusion. A bold, modern logo featuring a custom “Q” symbolizes progress and inclusivity, complemented by custom city skyline art that reflects emerging market growth.

The updated palette—contemporary green, bright blue, and warm grays—projects optimism and grounding. Photography emphasizes diverse entrepreneurs embracing technology, alongside candid, strong portraits of founders. Custom backgrounds highlight global locations, reinforcing the tagline’s vision.

The new brand positions Quona as an authentic, inclusive leader in impact investing and fintech, distinguishing it from competitors and aligning with its mission of driving financial inclusion globally.