Brand development for AdeptID.
AdeptID is a “future of work” tech company using AI to help identify and support diverse talent based on skills and potential. Heading towards their series A round of funding AdeptID needed to raise the bar for how they were perceived by potential funders, customers, builders and users. Lindsay led the 8 Point Studio team to develop a complete new look and feel and full website launch.
At the start, the 8 Point Studio team provided analysis of the old AdeptID brand and held a brand strategy workshop to clarify and adjust AdeptID’s visual and verbal direction. Given the groundbreaking and impact-focused use of technology that AdeptID embodies (connecting technology with HR to increase diversity), the brand needed to reflect both a high-tech and friendly, human approach.
Working with the team at 8 Point Studio, Lindsay developed a new brand that confidently positions AdeptID as a tech leader while incorporating a hand drawn, human element and custom imagery referencing job mobility, diversity and finding the right fit. She worked directly with the client leading presentations, managing budgets and timelines, as well as developing creative concepts and art direction.